Superprijs Visionary Marketing – Rudy Moenaert; Henry Robben; Peter Gouw

Enhance the competitive strength of your organisation Traditional textbooks on (strategic) marketing limit themselves to a theoretical exposé on how to operate an organization in an imaginary competition. The present text provides a way of thinking and a method with which organizations truly can enhance their competitive strength, and make it sustainable. The book discusses five questions in the strategic domains that cause managers and leaders to lie awake at night: 1. Do we have an adequate understanding …