Lage Kosten Marketing Research, Global Edition – Burns Alvin; Bush Ronald

For these Global Editions,the editorial team at Pearson has collaborated with educators acroos the world to address a wide range of subjects and requirements,equipping students with the best possible learning tools.
This Global Edition preserves the cutting-edge approach and pedagogy of the original,but alsofeatures alterations,customization,and adaptition from the North American version.